My name is Lathan Coffee. I’m a student at ACC and an entrepreneur based in Austin. I’ve always leaned toward building things instead of just consuming them. Systems, brands, ideas, whatever I can get my hands on. I’m drawn to structure, leverage, and figuring out how things actually work behind the scenes. Most of my time goes into learning, testing, and building. I care a lot about competence and doing things the right way, not the loud way.
I build automated systems that help contractors move faster and operate smarter. Specifically, I focus on storm-triggered outreach infrastructure for roofing companies. Detection, activation, follow-up, booking. I’m comfortable working across APIs, workflow automation, CRM logic, and outbound sequencing. I spend a lot of time thinking about timing, response speed, and how to reduce friction between a lead showing interest and an inspection getting scheduled. I’m less interested in theory and more interested in what actually converts.
I start by understanding the territory and the goal. Then I built the backend infrastructure to support it: triggers, outreach flows, lead routing, and tracking. Everything is structured. Everything has a reason. Once it’s live, I test it, measure it, and refine it. I don’t believe in complicated for the sake of complicated. If it doesn’t improve output, it gets cut. The goal is always the same: predictable execution, minimal waste, clear results.
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